The category of dog and cat grooming products remains stable, and customers are always looking for solutions to keep their pets from itching, insect infestation and foul smells.
James Brandly, a trade marketing communications expert at TropiClean pet product manufacturer Cosmos Corp. in St. Peters, Missouri, said that today’s pet owners are looking for brands they can trust and safe and effective quality products.
“Pet parents have become more value and health,” Brandley said. “As online purchases increase, pet parents are conducting more research to ensure that each product is exactly what they need.”
Pure and Natural Pet, a Norwalk, Connecticut-based manufacturer, reported that its beauty products have increased in domestic and international sales in 2020 and 2021, with the pet wipes category growing particularly.
“In general, natural products continue to be popular worldwide,” said Julie Creed, vice president of sales and marketing. “Customers are actively looking for organic and natural products for their family pets.”
Kim Davis, owner of Natural Pet Essentials, a store in Charlottesville, Virginia, reports that more and more pet owners are taking care of some grooming work at home.
“Of course, sheds in spring and summer help sales of brushes and combs,” she said. “More and more pet parents are trying to do more daily tasks at home, such as trimming their nails, so their pets will not feel pressure to go to a beautician or veterinarian to do this.”
Dave Campanella, director of sales and marketing for Best Shot Pet Products, a manufacturer based in Frankfurt, Kentucky, said that the top priority for pet owners looking for beauty products is results, safety, integrity, and ingredient disclosure.
Best Shot provides shampoo, conditioner, deodorant, etc. for pet owners and beauty professionals. Its Scentament Spa line of hypoallergenic perfumes, shower gels and conditioners are mainly for pet owners, and its One Shot product line is also suitable for smells and stains.
“When people learn about spraying pets, this mixture of incredible and excitement will surface on their faces,” said Kim McCohan, senior manager of Bend Pet Express, a store in Bend, Oregon. “They can’t believe that things like cologne exist for pets, but they are happy to have a quick and easy solution to their stinky pets.”
McCohan pointed out that demonstrating solutions to common problems may be opportunities for cross-selling merchandise.
“For example, if you have a shelf of anti-itch solutions, you can include classic shampoos and conditioners, but you can also show immune-boosting supplements, fish oils that make skin and fur healthier, and anything else that can The choice to help relieve itching. That itchy dog,” she said.
In order to make pets look and feel their best, manufacturers provide a variety of beauty products that have soothing, strong and tangling-removing effects.
In the fall of 2020, TropiClean Pet Products, a brand of Cosmos Corp. in St. Peters, Missouri, launched PerfectFur, a series of six shampoos and a tangling agent spray designed to enhance the unique fur type of dogs , Choose short, long, thick, thin, curly and smooth hair. TropiClean also recently expanded its OxyMed product line, adding a tear stain remover that removes facial dirt and debris and reduces residual odors.
James Brandly, a trade marketing communications expert at Cosmos Corp., said the company plans to launch the following products soon:
In August last year, Best Shot Pet Products in Frankfurt, Kentucky began to launch Maxx Miracle Detangler Concentrate. This product is aimed at beauticians and breeders who want to safely comb, remove mats and repair damaged fur. Hypoallergenic, fragrance-free tangling agents can be used as shampoo additives, final rinses or finishing sprays to remove dirt, dust and pollen while restoring moisture and elasticity.
Around the same time, Best Shot soft launched UltraMax Hair Hold Spray, a hair spray used to fix styling or sculpt pet hair. It has an aerosol-free bottle.
Best Shot also renamed the UltraMax Botanical Body Splash spray and joined the Scentament Spa series, which now offers 21 fragrances, including the newly added Sweet Pea.
“Scentament Spa can provide the most luxurious hypoallergenic pet scent anywhere, effectively refreshing, deodorizing and removing tangles,” said Dave Campanella, Director of Sales and Marketing.
Because the categories of beauty products are so diverse, retailers should try to check many different boxes when establishing categories.
Julie Creed, vice president of sales and marketing for Pure and Natural Pet, a manufacturer in Norwalk, Connecticut, said: “Retailers should create a category that covers all aspects of pet health. It is important to remember that beauty is more than just shampoo. It also includes Oral care, teeth and gums, eye and ear care, and skin and paw care. Pure and Natural pet grooming and health products cover it all.”
Dave Campanella, director of sales and marketing at Best Shot Pet Products in Frankfurt, Kentucky, said stores should have products to solve common problems.
“Addressing the’pain’ and’emergency’ categories such as stains, stench, itching, tangles and shedding are the most important,” he said.
Customer demand may fluctuate with the seasons. In the summer, Just Dog People in Ghana, North Carolina, found an increase in customers with itching, dry skin, dandruff and shedding problems. This store uses Espree’s dog product line in its self-washing dog and Drop & Shop bathing programs.
“Unfortunately, the days when grandma simply watered her dog with Dawn detergent did not completely disappear, but we are seeing more and more people seeking help and seeking solutions for specific hair and skin conditions. “The owner, Jason Ast, said. “[Especially,] graffiti owners are always asking for advice-especially after they see the fees that some beauticians charge to take care of their [dog's] coat.”
Cosmos Corp.’s TropiClean PerfectFur series provides dog shampoos formulated for curly and wavy, smooth, combined, long hair, short double and thick double hair.
James Brandley, a trade marketing communications expert for the St. Peters, Missouri company, says pet owners are increasingly seeking natural products.
Brandley said: “Retailers need to provide a variety of products that resonate with pet parents and suit their lifestyles.” “TropiClean offers a range of products made in the United States that contain natural ingredients to satisfy pets and their people. Needs.”
Natural solutions can also be used to control fleas and ticks. TropiClean and Pure and Natural Pet both offer products that use essential oils such as cedar, cinnamon and peppermint to fight pests.
Brandly said stores should also provide hypoallergenic options for pets with allergies or sensitive skin.
Grooming wipes and sprays are popular among dog and cat owners. Creed says that while cats are usually good at self-cleaning, they may sometimes need to use no-rinse products such as Pure and Natural Pet’s non-aqueous foaming organic cat shampoo.
“At Natural Pet Essentials, we provide beauty wipes, foaming waterless shampoos, and even traditional shampoos for owners of water cats,” said the owner, Jin Davis. “Of course, we also have nail trimmers, combs and brushes specially designed for cats.”
Retailers’ reports vary as to whether consumers care about the ingredients in the pet grooming products they buy.
Senior manager Kim McCohan said that most of Bend Pet Express’s customers do not pay attention to the ingredients in their shampoos and other beauty products. The company has a store in Bend, Oregon.
“When we talk to people who are staring at all of our choices, the focus of the conversation is on’best sellers,”best for this type of dog,’ and’best for this problem,’” McCohan said. “Few customers want to avoid certain items in the shampoo ingredient label, and usually to avoid using any type of harsh detergent.”
On the other hand, in a store in Natural Pet Essentials in Charlottesville, Virginia, customers pay attention to ingredient labels.
“They want to make sure that the things they are using and will use for their pets are safe and chemical-free,” said owner Kim Davis. “Many pet parents are looking for ingredients they know can soothe and heal their skin, such as lavender, tea tree, neem and coconut oil.”
James Brandly, a trade marketing communications expert at TropiClean pet supplies manufacturer Cosmos Corp. in St. Peters, Missouri, said coconut cleaner is a common ingredient in TropiClean beauty products.
Coconut is featured in TropiClean OxyMed medicinal shampoos, sprays and other treatment products for dry, itchy or inflamed skin, and TropiClean Gentle Coconut hypoallergenic dog and kitten shampoos. Brandly says it gently washes away dirt and dander while nourishing the skin and fur.
Neem Oil is a key ingredient in Pure and Natural Pet’s Itch Relief Shampoo, which reduces inflammation, soothes the skin and minimizes itching.
“We are proud of choosing natural and organic ingredients that promote overall health,” said Julie Creed, vice president of sales and marketing for the Norwalk, Connecticut-based manufacturer.
In Pure and Natural Pet’s Shed Control Shampoo, omega-3 fatty acids help loosen the pet’s undercoat to reduce excessive shedding, while cedar, cinnamon and peppermint oils can be naturally repelled in the company’s Flea & Tick Natural Canine Shampoo insect.
“Cats are very sensitive, and essential oils and smells are very harmful to them,” she explained. “It is best to use only unscented cat grooming products.”
When it comes to removing stubborn odors, cyclodextrin is a key ingredient in Best Shot Pet Products’ One Shot series, which includes sprays, shampoos and conditioners.
“Cyclodextrin chemistry originated in the healthcare industry decades ago,” said Dave Campanella, director of sales and marketing for the manufacturer in Frankfurt, Kentucky. “The working principle of cyclodextrin is to completely swallow the foul odors and completely eliminate them when they are dispersed. If used as directed, stubborn feces or urine odors, body odors, smoke, and even skunk oil can now be eliminated once and for all.”
Post time: Aug-29-2021